Rubrik Inc Explained: Why Cyber Resilience Is Becoming Non-Negotiable

Summary

• Rubrik focuses on cyber resilience, not just prevention, through Zero Trust Data Security

• Its platform is built to secure, monitor, and recover data after attacks

• Rising ransomware and breach risk makes its model increasingly relevant

Rubrik was founded in 2014 with a focus on protecting data in a world where breaches are no longer rare events. From the start, the company centred its strategy on Zero Trust Data Security, treating all access as untrusted by default.

The problem Rubrik addresses is no longer theoretical. Cyberattacks have become more frequent, more targeted, and more damaging, with ransomware now capable of shutting down entire organisations.

Rubrik’s research highlights the real risk. A large majority of IT and security leaders report experiencing cyber incidents, yet most lack confidence in their ability to recover and maintain business operations afterward.

This gap between detection and recovery is where Rubrik positions itself. The company focuses less on stopping every attack and more on ensuring data remains protected, visible, and recoverable when systems are compromised.

At the centre of its offering is Rubrik Security Cloud. This platform is designed to deliver cyber resilience by combining cyber posture management with rapid cyber recovery.

The architecture is built on zero trust principles and powered by machine learning. It continuously monitors data environments, identifies risk exposure, and restricts access based on verified trust rather than assumptions.

Rubrik Security Cloud is designed to work across environments. It protects data whether it sits on-premises, in the cloud, or across hybrid infrastructure.

Recovery speed is a critical differentiator. When ransomware strikes, the ability to restore clean data quickly can determine whether a business survives operationally and financially.

Rubrik operates on a subscription-based model, targeting large enterprises, regulated industries, and organisations with complex data estates. These customers prioritise resilience, compliance, and continuity over basic security tooling.

The company’s relevance grows as regulators, insurers, and boards demand stronger recovery plans. Cyber resilience is increasingly treated as a business risk, not just an IT issue.

Rubrik faces competition from both legacy backup providers and newer security platforms. Execution, platform adoption, and continued innovation will shape its long-term position.

Rubrik represents a shift in cybersecurity thinking. As attacks become inevitable, the ability to recover cleanly and confidently may matter more than trying to prevent every breach.